adverts · camp america · clients · family · life · love · marketing · media · new york · photography · seasons · social media · times square · Uncategorized

Marketing Strategies: The Work In The Background

 

Screen Shot 2017-06-26 at 10.56.45Its been a little while since we’ve done a blog again. Things have been slightly chaotic lately, as we have been working in the background on some exciting new developments that we will certainly share with you shortly. Plus not only that! Some exciting family news too, at the weekend me and my family took my younger sister to the Airport to say adios for 9 weeks! Oh em gee.. 9 weeks my younger sister will be in New York carrying out Camp America– I can imagine the experience will be phenomenal. I always encourage myself and others to travel; see the world for what it is. Each time a person travels I feel you are peeling a layer of experience and learning new things.. wow, just wow. From the image of Times Square, you can just see how many people there are, lots of connections to be made here! New York is the place where amazing things happen ❤

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Anyway… What I want to discuss with you this morning is about implementing new marketing strategies amongst your clients social media platforms. I feel this is something that needs to be touched on, as it can help both clients and also new Marketing Consultants gain an understanding of the impact of marketing strategies. Now, Marketing Consultants can probably already relate to me instantly when I mention strategies. It takes lots of planning, samples, thinking, experiments, and thought-provoking ideas. When you develop your strategies you are always taking a slight risk. As you are trying to work out what works for your audience.

Screen Shot 2017-06-26 at 10.55.34.pngYou are playing with the minds of your audience to find out what makes them tick! There is nothing wrong with this, providing you are doing it with good intentions (and I can assure you that mine are). I always remember with my very first client, I spent near enough 1 week designing posts individually, as I was so nervous that it was going to be a massive FLOP! However, it proved me wrong as the audience responded ever so well with the strategies that I implemented and there was lots of community engagement also, such a success.

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Its great having new clients, however, I feel its important for all clients to have background knowledge about the issues that Marketing Consultants face in the first instance. I always mention to new clients that you should never judge your contractor based on the first two weeks of their work performance. The first two weeks is kind of like a mini test. A test to recognise the response you receive to your posts, and see if its working the right way. You need to wait at least one month before your judge the social media management that you are getting. This is why many Marketing Consultants have a minimum contract of 3 months with their clients. It’s not so they can have a regular income, it’s so you can see the growth in the social media and be proud of how far you have come.

Screen Shot 2017-06-26 at 11.03.32.pngI have found that some companies like to change the people who manage their social media on a regular basis. You may think this is benefiting you, and you are saving money but long-term this is not the case. You do not save money in this instance, you actually lose it. Yes! I am correct in what I am saying, you lose money, because the next person that is taking over your social media will be starting again trying to find the best strategies for the business. Your current audience may ‘reject’ this and you may be unfollowed. So this is why you should really research what Marketing Consultant you decide to go with, and have an intention to stay with them long-term with a hope of increasing your revenue and having long-standing audiences that are waiting for your daily posts.

If you would like to discuss anything I have mentioned in this blog then please feel free to contact me. 

 

 

 

 

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films · life · marketing · media · seasons · social media · Uncategorized

Life is too short so be the best at what you choose to do! #bestofthebest

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last night before I dozed off I was watching Holy Man (1998). It’s a drama film/ comedy, with a great moral to the film. I’ve always had a real passion for films that make you think about the world and the life that your living- Holy Man ticked all the boxes for me on a personal level. Oh dear…wait!  I’m not saying I have a thing for Eddie Murphy like that, I admire the film and the messages they tried to trigger to the audience.

Heres a little plot about the film… 

Ricky, an executive at a home shopping network, is on the verge of losing his job. Sales are down under his leadership, and his boss wants to replace him with his rival. But then Ricky meets a really interesting man named G (Eddie Murphy). On a whim, he puts G on camera, and sales begin skyrocketing. But when the job starts to take its toll on G’s formerly enlightened demeanour, Ricky begins to question whether he has done the right thing.

That was a really brief plot. I advise anyone wanting to get a deeper relation to the film to watch it. There was a time in the film when G mentioned that we are each roughly alive to see 75 summers, 75 springs, 75 autumn and 75 winters. That made me a little sad for a moment, because that will go real quick, and the average life expectancy is around 75 unless your lucky to live beyond that. And of course lets not forget the ins and outs of life, you never know when its your time to go. I just feel you may as well go from the earth knowing you’ve done something you genuinely enjoy doing. In order to have a nice cushy life, working is definitely something we need to do, unless your fortunate enough to be able to be free and content.

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There was another part of the film I found really interesting too. Please click here to watch a clip from Holy man. G focuses on a woman who is trying to sell ‘Instatuck’ on  a shopping network. He actually goes on set when she is live on television trying to increase sales on a beauty product that enhances a woman’s look. Firstly G humiliates her, as he uses her as a guinea pig and mocks the product she is trying to sell, before he gets on to the real meaning. He states do woman really need all these enhanced products in order to be beautiful. He also makes you question what is really wrong with yourself, why you need to spend so much money on these products.

He said “are you really going to be wasting your time on earth to save money and spend it on products that you don’t even need?” That is so true, why waste time questioning yourself and how your perceived on earth, when you can be getting on with your life and worrying about the things that you love. It’s only society that has made you question these things. If it was down to nature it would be laughing in your face repeatedly for even bringing up the topic.  I think this film has great importance to viewers to make them really question the lifestyles that they are living and the importance for the materials that they are consuming.

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Luckily enough I have become quite a conscious consumer, and am focussing only on things that I genuinely need in life with the occasional treat. Two people watching the same film can take away a completely different perception about what meaning it has. My perception of the film was to ‘live my life’. That is the message that I received, because it’s really important to be self focussed and resilient about what you are trying to achieve.

Throughout the film you will find that G approached his audience with a different approach he had a great response to the sales increasing. He wasn’t ‘normal’ as opposed to how the typical sales person was. I’m not saying if you’re not different you can’t get good sales. However I am saying that if you are different, people have a little more respect for you, as you have chosen to step outside the box and introduce a different approach. In some sense you have faced your fears. Firstly you don’t know if what you try is even going to work. Secondly, you’re doing it on your own. You have nobody to provide you with the ultimate support, which we all like to receive.

I am going to connect with more people who are similar minded like me, and share the same interests. I am also going to watch more webinars and find the best books so I can enhance my marketing skills and not my beauty. I am enhancing the things in my life that I know will be worthwhile and I think you should too!

You really should watch the film and let me know your thoughts!

Click here to contact us if you need to.