Its been a little while since we’ve done a blog again. Things have been slightly chaotic lately, as we have been working in the background on some exciting new developments that we will certainly share with you shortly. Plus not only that! Some exciting family news too, at the weekend me and my family took my younger sister to the Airport to say adios for 9 weeks! Oh em gee.. 9 weeks my younger sister will be in New York carrying out Camp America– I can imagine the experience will be phenomenal. I always encourage myself and others to travel; see the world for what it is. Each time a person travels I feel you are peeling a layer of experience and learning new things.. wow, just wow. From the image of Times Square, you can just see how many people there are, lots of connections to be made here! New York is the place where amazing things happen ❤
Anyway… What I want to discuss with you this morning is about implementing new marketing strategies amongst your clients social media platforms. I feel this is something that needs to be touched on, as it can help both clients and also new Marketing Consultants gain an understanding of the impact of marketing strategies. Now, Marketing Consultants can probably already relate to me instantly when I mention strategies. It takes lots of planning, samples, thinking, experiments, and thought-provoking ideas. When you develop your strategies you are always taking a slight risk. As you are trying to work out what works for your audience.
You are playing with the minds of your audience to find out what makes them tick! There is nothing wrong with this, providing you are doing it with good intentions (and I can assure you that mine are). I always remember with my very first client, I spent near enough 1 week designing posts individually, as I was so nervous that it was going to be a massive FLOP! However, it proved me wrong as the audience responded ever so well with the strategies that I implemented and there was lots of community engagement also, such a success.
Its great having new clients, however, I feel its important for all clients to have background knowledge about the issues that Marketing Consultants face in the first instance. I always mention to new clients that you should never judge your contractor based on the first two weeks of their work performance. The first two weeks is kind of like a mini test. A test to recognise the response you receive to your posts, and see if its working the right way. You need to wait at least one month before your judge the social media management that you are getting. This is why many Marketing Consultants have a minimum contract of 3 months with their clients. It’s not so they can have a regular income, it’s so you can see the growth in the social media and be proud of how far you have come.
I have found that some companies like to change the people who manage their social media on a regular basis. You may think this is benefiting you, and you are saving money but long-term this is not the case. You do not save money in this instance, you actually lose it. Yes! I am correct in what I am saying, you lose money, because the next person that is taking over your social media will be starting again trying to find the best strategies for the business. Your current audience may ‘reject’ this and you may be unfollowed. So this is why you should really research what Marketing Consultant you decide to go with, and have an intention to stay with them long-term with a hope of increasing your revenue and having long-standing audiences that are waiting for your daily posts.
If you would like to discuss anything I have mentioned in this blog then please feel free to contact me.