Today, we are sharing some tips on how you can successfully market your spa. Its hard sometimes, as everyone seem to be doing the same kind of thing. We wanted to share with you some originality, and ensure your promoting the spa to the best of your ability.
1. Announce a birthday discount with an automated email campaign.
Each and every time a new customer signs up for your mailing list ALWAYS try your best to get the date of their birthday. Then when their birthday comes across each year, you can personalise an email and offer them a discount if they attend. This will make them feel valued, and they wont think you have forgotten them. When they do attend the appointment be sure to provide them with a small birthday gift; maybe champagne, or a nice pair of slippers, or hand lotion. Those are just ideas, but im sure your customer would love a free gift, and would definitely not forget another birthday with you.
2. Hire an expert to market your spa on social media.
We’re not trying to blow our own trumpet.. but its true! Let a social media marketer run social advertising campaigns for you. You could even get them to touch up your website, or do some email marketing for you. Of course they could do posts for you too. It would just save you time, given the salons always busy and back to back with appointments. It’s important to be consistent with your posts, so this would be really beneficial for you.
3. Reward customers for referrals.
We do this also! We find it’s really good to reward people for bringing you new custom. Again, it shows your appreciation. You should genuinely want to do this, given they are increasing your customers. An email or a postcode with a note would be nice! Maybe you could offer them a discount from their next visit.
4. Have a mobile app for booking services.
It is now possible for small businesses to create an app without learning how to code. On the app you could hold in app bookings, notifications and loyalty programmes. The most amazing thing about apps is that you can send discounts and notifications straight to their phones, so they are bound to read it.
5. Market your salon on Instagram using professional photos.
Instagram!! One of the best channels out here at the moment. Maybe you could do a professional photo shoot in the spa once a month and then post them on Instagram. You can schedule your posts via Hootsuite or hire a social media marketer. You can make your posting really fun by holding competitions, and posting things where clients can respond.
Pro tip: Make sure you use the relevant trending hashtags. Figure out the best time to post, and experiment with captions that work best. Then just watch as your clients begin to engage with you.
6. Create a video showcasing your services on your website.
This is the best way to bring in new clients. You are showing them the business in action and how things are. Make sure you get permission on whoever you put in the video, and make this video the best, as I imagine you will get lots of views. Doing a video will give you the chance to tell your story, and demonstrate your technique.
7. Run specials during the holiday season.
Special events, holiday parties, and family reunions are just some of the reasons consumers need salon and spa services. Promotions during this crucial fourth quarter period drive the herd of heavy spenders your way.
8. Extend spa hours to cater for the night raiders.
Nitespa in Venice Beach, Calif., finds success catering to the after-happy hour crowd. With regular hours from noon to midnight, the salon gives nail, skin, and massage services to night-owl clients long after other salons have closed their doors for the day. The trendy spa keeps with the late-night feel by offering clients a glass of wine with their service.
9. Add value instead of discounting.
Small extras are, more often than not, perceived as little luxuries. The aim, of course, is for your client to love the results so much that they will pay for the same treatment on their next visit.
10. Offer a daily deal.
Daily Deals are when you partner up with another website such as Groupon that can promote your offer for you on a large-scale. The discount will need to be higher than other smaller incentives because customers will be paying for the deal on the spot but the investment should be worth it when you start seeing returning customers If you’re not interested in partnering, you can even run a daily deal on your own, through your email list, website and social media pages.
I hope you’ve enjoyed reading these ideas, and good luck putting them into action!
CSW Marketing Team